The Ehlers Group services are flexible and project oriented. »

Our services include:

Mystery shopping

Shoppers pose as customers and critique the customer experience. From an initial telephone or internet inquiry, setting an appointment, and touring a community, sales performance is evaluated. This is a very cost effective way to have the tools to improve sales team’s performance.

Marketing audits

Evaluating how a community is viewed by customers is a Marketing Audit. This may include critiques of customer’s first impressions, sales functions, communication review, employee and resident satisfaction surveys, media and referral source opinion surveys, lost leads interviews, former resident exit interviews, critiques of marketing support components and competitive analysis. The objective is determining strengths and weaknesses— what is effectively working and what can be improved.

Consumer research

Focus group research with prospective and current residents may validate marketing direction. This can be used to get the buzz going and start the leasing interest. We also conduct exit interviews with residents and their families to improve customer relationships.

Public relations

New public relations incorporates more than media relations and press releases. Search engine optimization (SEO) involves everything from blogging, Facebook, Twitter, LinkedIn and more. Keeping the momentum going takes an on-going commitment by the PR professional.

Events

Customers are engaged through the use of special events. From small and intimate to grand opening extravaganzas, The Ehlers Group offers the experience in planning and implementing events.

E-communication

There are vast opportunities to reach customers via the Internet saving hundreds of dollars. From newsletters, invites, e-blasts, blogs, and Facebook and Twitter postings, using these tools as part of an effective marketing plan is essential. Updating websites to provide current content is critical.

Lead management strategies

Measured results help clients spend their budgets more effectively. We offer the research, analysis and strategies to reinvigorate leads in a database.

Direct mail and newsletters

Whether you come across someone’s computer screen or in their mailbox, we offer the talent to create the messages to attract and engage your customers.

Advertising

From full campaigns to individual ads, our creative talent offers the resources to design the right messages to attract the customers.

We may rebrand through developing new logos, websites and collateral to better communicate to new audiences.

Crisis public relations

Though operations may be in place to handle the crisis, we create and provide training for crisis communications to reach residents’ families, media and others.

Customer service telephone training

First impressions start with a telephone call. We access telephone skills of the first response team and train them in improvement techniques.

Community relations

We build a plan of attack to build relationships with referral resources and how to nurture long lasting relationships for on-going referrals. Outreach plans are a specialty as well as their implementation.