Strategic Marketing & Communications

Janis R. Ehlers, MBA, CAASH

For over 30 years, Janis has managed various aspects of strategic marketing programs for a wide variety of residential real estate developments, especially those geared to active adult and retiree senior consumers.

Drawing on both corporate experience as well as that of a consultant, she has opened more than 55 residential communities throughout the country and Puerto Rico. Associated with trade associations geared to housing for specific consumer groups, she is a recognized leading expert in both active adult and service-enriched senior housing.

Having received the prestigious designation Certified Active Adult Specialist in Housing (CAASH), Janis has received numerous awards for her work in the housing industry, invited as a speaker and written a number of articles. In 2002, she authored Marketing Seniors Housing, a text published by the National Association of Home Builders and in 2010, she authored the second edition of Marketing Seniors Housing, published by Authorhouse.

Prior to forming The Ehlers Group, she was an executive-level marketing and public relations professional for two major United States real estate development corporations: Levitt & Sons, developer of the northeastern United States Levittowns and active adult communities; and Cenvill Communities, Inc., creator of Century Village, the forerunner of adult recreational condominium communities in Florida.

Janis holds a B.S. degree in Journalism from the University of Florida and a M.B.A. from Nova Southeastern University.

Janis and her firm have received recognition by the Mature Media Awards and the National Association of Homebuilders’ “Best of Senior Housing ”awards for innovative marketing programming for clients. Recent honors include

Mature Media Awards

NAHB 50+ Housing Council