A R E A Sx O F xE X P E R T I S E
The Ehlers Group works across all major industry sectors; however, our areas of expertise include:
Active Adult Communities
The Ehlers Group offers marketing specialists who best understand the active adult customer. We work with both builders and developers with communities of various sizes geared to this growing population segment.In launching a community, we are part of the development team and offer advice on community planning and product design, amenities and marketing strategies. We may help in educating your municipality and its citizens about the 50+ consumer.
Will your community appeal to this population segment is of foremost importance. Our research and understanding of boomers’ wants can help in answering the question.
After communities are open or in market downturns, we may offer strategies to improve sales and help in closings.
The active adult customer has expectations, needs and interests that go far beyond their desire for a new home. We educate the sales team to best serve the customer.
Our client-focused services include:
• Community liaison with local municipality;
• Consulting from community planning through sell-out;
• Developing marketing plan and timeline;
• Project marketing management;
• Developing and implementing marketing strategies;
• Launching strategies;
• Training sales and marketing teams about the 50+ consumer;
• Evaluating and reinvigorating sales processes, presentation, and follow-up;
• Evaluating community customer service issues as they affect referral sales.Real Estate
The Ehlers Group provides specialized experience and talent to address the unique marketing and communication needs of real estate development. For more than 25 years, we have worked with real estate projects including luxury high-rise developments, multi-family apartment communities, single-family home communities, hotels, shopping centers and commercial office buildings.
We have extensive experience and the ability to develop marketing strategies from project inception through completion. We fully understand the dynamics between the feasibility study, broker relationships, and the sales and leasing components of the marketing process.Focused communications strategies are an essential component of all real estate marketing plans. Our clients benefit from our long-standing relationships with both national and local trade and real estate media contacts. We design strategies to build awareness in the appropriate publics, with the goal of bringing customers in the door, whether they are leasing an apartment, buying a condominium, leasing retail space or reserving a hotel room.
Comprehensive real estate services include:
• Marketing research;
• Developing and executing marketing plan;
• Creating collateral materials;
• Public relations services;
• Coordinating pre-sales promotions;
• Creating special events;
• Community facility planning;
• Sales center development;
• Sales training and development.Senior Housing
The Ehlers Group understands the special niche of senior housing; from independent and assisted living to continuing care retirement communities.Our team has been involved in all aspects of sales and marketing of these communities and offers the expertise to launch as well as reposition communities.
Often, we are used to assess a community’s current sales, marketing and communication programs to infuse new energy into the sales efforts. We may supplement a corporate marketing department’s efforts to provide additional support and or provide strategic marketing to repositioning a community with new ownership.
Our customized training modules have proven successful in start-up communities, as well as existing properties.
Training topics include:
• Sales office protocol and procedures;
• Relationship building skills;
• Lifestyle selling;
• Becoming indispensable with customer service;
• Handing objections;
• Presentation techniques;
• Listening skills;
• Telemarketing techniques;
• Lead management;
• Selling against the competition;
• Closing skills;
• Conversion techniques;
• Preventing cancellations;
• Move in coordination;
• New resident orientation.The Ehlers Group’s expertise is in creating traffic for a community and training staff to convert traffic to leases and sales.
We may provide turn-key services through stabilization or consulting as needed. Our diversified services include:
• Consulting from community planning including competitive
market analysis and other consumer research;
• Community amenity and services planning;
• Marketing plans with timelines and budgets;
• Project marketing management;
• Developing and implementing of marketing strategies;
• Launching of sales and marketing;
• Recruiting and reviewing sales team;
• Sales training;
• Evaluating and reinvigorating of the sales process—traffic to conversion;
• Evaluating consumer’s first impression of community;
• Direct response programs.
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