Project Name
The Glenridge at Palmer Ranch – Sarasota, FL                            

Developer
Praxius – Jacksonville, FL

Responsibilities
As the Vice President of Sales, TEG Partner Bruce Rosenblatt supervised the sales and marketing efforts of an upscale CCRC in Sarasota, Florida.
                               
Located with the master planned community of Palmer Ranch, the 270-unit community struggled to reach presales financing thresholds which delayed the construction start date. Depositor confidence was severely affected along with the general reputation of the project in the greater community. 

Responsibilities included oversight of the sales team; sales training; coordination of all advertising and public relations agency initiatives; strategic event coordination; oversight of the outreach initiatives and depositor retention programs.

Sales increased from 58 percent to 75 percent within six months, which enabled project to commence construction.

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