Project Name
Gettysburg, PA

Developer
Technical Olympic USA (TOUSA)
Gaithersburg, MD 

Responsibilities
The Ehlers Group was selected as a member of the development team for an active adult community planned in Gettysburg, Pennsylvania.  The 756-acre site would have been the largest community of its kind between Philadelphia and Pittsburgh, with an estimated build-out of 1,925 single-family homes in five village neighborhoods in an anticipated timeframe of 7-10 years.

As a team member, TEG participated in the selection and review of various consultants including the advertising agency, sales office merchandiser, amenity architect and land planner.
                                               
Planning and implementing with the development team, introductions with town leaders, media strategies, and planning of marketing initiatives for the community’s launch were among initial responsibilities.
                                               
In addition to the strategic launch of the active adult community, TEG would be responsible for builder and customer communication strategies through sell-out.

TEG also developed a “Boomer’s Guide to Gettysburg” which was to be the basis of an informational handout of activities and areas of interest for potential boomer residents.

> Return to Case Studies list

Copyright © 2007 The Ehlers Group. All Rights Reserved. info@theehlersgroup.com