Project Name
The Carlisle
Palm Beach – FL
The Carlisle Naples – FL                          

Developer
Senior Resource Group LLC
Solana Beach, CA

Responsibilities
The Ehlers Group was engaged in August, 2006 to provide on-going marketing consulting services for SRG’s luxury resort-style rental communities in Florida.

The Carlisle Palm Beach, located on a 6.5-acre site in Lantana, and The Carlisle Naples located on an 18-acre site in north Collier County, offer both independent and assisted living residences.

Purchased from HealthTrust America in 2005, the communities were negatively impacted by discussions regarding a potential conversion to condominiums and changes in ownership and personnel.  

TEG developed integrated marketing strategies to bring renewed attention to the communities and improve leasing.  Focus groups were conducted with residents to assess depth of their concerns and suggestions were solicited.
 
A new strategic marketing plan was created and implemented to reposition the communities within their primary market area.  Marketing services included strategic planning, advertising, media research and buying, direct mail programs, promotions and public relations services. 

Additionally, Bruce B. Rosenblatt provided day-to-day sales consulting, strategies, and training. An information seminar was created by Bruce, who was also the presenter.

An aggressively “blitz” marketing effort included a direct mail survey to past lead base; invitations to marketing events; free standing newspapers inserts and full page advertising in addition to assisted living advertising.

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