Janis R. Ehlers, Principal and Partner

For over 30 years, Janis has managed various aspects of strategic marketing programs for a wide variety of residential real estate developments, especially those geared to active adult and retiree senior consumers.

Drawing on both corporate experience as well as that of a consultant, she has opened more than 55 residential communities throughout the country and Puerto Rico.  Associated with trade associations geared to housing for specific consumer groups, she has become a recognized leading expert in both active adult and service-enriched senior housing. 

Having received the prestigious designation Certified Active Adult Specialist in Housing (CAASH), Janis has also received numerous awards for her work in the housing industry.  In 2002, she authored Marketing Seniors Housing, a text published by the National Association of Home Builders.     

Prior to forming The Ehlers Group, she was an executive-level marketing and public relations professional for two major United States real estate development corporations: Levitt & Sons, developer of the northeastern United States Levittowns and now an active adult community homebuilder based in Fort Lauderdale, Fla; and Cenvill Communities, Inc., creator of Century Villages, the forerunner of adult recreational condominium communities in Florida.

Janis holds a B.S. degree in Journalism from the University of Florida and a M.B.A. from Nova Southeastern University.

Bruce Rosenblatt, Partner
Bruce has been involved with the sales and marketing of senior housing communities for nearly 20 years both as a consultant and executive with some of the nation’s leading for-profit and not-for-profit senior living companies.

He has directly overseen the sales and marketing of over 18 communities throughout the country during various phases of development.  His result-driven techniques combined with “in the trenches” experience provides a strong backbone for success.

Bruce has extensive experience in the training and development of highly effective sales teams and has trained some of the top producers within the senior housing industry.  He has developed innovative marketing programs that have won numerous industry awards including multiple Mature Media awards and three prestigious NAHB “Best in Senior Housing” awards.  A judge of the Mature Media Awards as well as the National Health Information Awards, he is frequently quoted in Selling to Seniors and other industry-related publications.
 
An expert in senior housing marketing and sales, Bruce speaks at many national senior trade association conferences.

He has a B.S. degree from Florida State University.

Sharon R. Galler, Affiliate Partner
An affiliate partner with The Ehlers Group and president of STAT Association Marketing and Management, Inc., Sharon has more than 20 years experience developing and executing marketing and promotion programs for trade associations representing a wide range of interests and disciplines. The firm offers a complement of services to clients of The Ehlers Group including telemarketing and surveying.

Sharon is a graduate of Florida International University with a B.S. degree in marketing and is a certified meeting planner.

Kerry Green, Account Manager
Kerry works closely with the management team to strategize communications efforts and special event implementation. 

A graduate of Florida A & M University with a B.S. degree in Journalism, she works proactively on clients’ behalf to generate new pitches and story ideas. Kerry writes and edits a wide variety of PR and marketing materials including press releases, newsletters and feature stories.  She also supports clients’ sales and marketing initiatives.

Strategic Alliances

The Ehlers Group’s philosophy is to create strong teams to provide the optimum service to our clients. Our collective roles complement our clients’ needs. Synergy is key.  

Advertising and Web Design

 Advanced Design Productions, West Palm Beach, Florida
 Blue Daisy Media, Miami, Florida
 Carlson Communications, Boston, Massachusetts
 Peak Seven, Deerfield Beach, Florida
 Vortex Communications, Coral Gables, Florida

Architecture and Interior Design

 Builders Design & Leasing, Gaithersburg, Maryland
 Daring By Design, Boca Raton, Florida
 Kephart, Denver, Colorado
 OCA Home Network, East Dundee, Illinois
 Silberstein Architects, Delray, Florida
 Sutton Yantis Architects, Vienna, Virginia
 The Martin Architectural Group, Coconut Creek, Florida
 THW Design, Atlanta, Georgia

Lead Management Software

 REPS, Tampa, Florida
 Move-N Software, Bedford, Texas

Marketing Research

 Promatura Group, Oxford, Mississippi
 Howard & Associates, Bethesda, Maryland 
 Real Property Research Group, Washington, D.C./Baltimore, Maryland
 The William E. Becker Organization, Teaneck, New Jersey

Operations and Acquisitions

 CB Richard Ellis, Miami, Florida
 Lucas Partners, LLC,  Palm Beach Gardens, Florida
 Senior Housing Investment Advisors, Fort Lauderdale Florida

Public Relations

 Schneider Associates, Boston, Massachusetts

Copyright © 2007 The Ehlers Group. All Rights Reserved. info@theehlersgroup.com