Strategic Marketing & Communications

Project Name

Developer

Responsibilities

The Ehlers Group has provided marketing and public relations services for the luxury senior condominium community by helping the developer sell remaining residences and resales as well as promoting the community’s assisted living component.

Initial services included sales management and marketing. Advertising, direct mail and newsletters, special events and publicity were geared to revitalize and create new interest and engender resident support.

Public relations efforts focus on promoting the lifestyle enjoyed by the community’s residents and their personal stories. TEG also surfaces unique opportunities to bring positive attention to Arbor Trace by working closely with the sales team, activities and resident representatives.

 

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